Job Description

Job Title: Business Development Manager/Office Manager

Location: South Bend, Indiana

Industry: Healthcare

Pay: $50,000-$60,000

Benefits: Vision, Dental, Health, 401k

Role Summary:

We are seeking a professional who can balance two critical areas: business development initiatives and the smooth operation of the office environment. This role combines client growth strategies, marketing execution, and day-to-day office oversight, ensuring both organizational efficiency and revenue expansion.

This position requires experience in home healthcare, hospice, or general healthcare.

Key Responsibilities

Business Development & Marketing (80%-90%)

• Define target markets, positioning, and tailored outreach strategies across multiple platforms.
• Design, launch, and oversee marketing efforts with input from internal teams and external stakeholders.
• Translate market research, customer feedback, and industry trends into actionable growth strategies.
• Build reporting systems to evaluate campaign effectiveness, providing insight for future initiatives.
• Partner with business development staff to refine approaches for lead generation and client retention.
• Lead creative direction for marketing collateral—digital, print, and multimedia.
• Implement integrated marketing campaigns to support client engagement throughout the sales cycle.
• Manage company content, updates, and communication channels while contributing to events and outreach programs.
• Provide support for sales presentations, community events, and recruitment activities.
• Regularly assess marketing efforts, track performance metrics, and propose improvements.
• Share recommendations and progress updates with leadership teams regarding marketing and growth plans.

Office & Administrative Management (10%-20%)

• Oversee front desk and reception functions, ensuring a welcoming and professional environment.
• Support office administration, including payroll coordination, budget oversight, and process documentation.
• Deliver promotional items and manage touchpoints with partners and clients.
• Organize orientation and introductory sessions for new stakeholders and collaborators.
• Carry out additional operational or administrative responsibilities as required.

Qualifications

• Bachelor’s degree in Marketing, Business, or related discipline (preferred).
• Demonstrated experience in business development, office operations, or marketing.
• Strong leadership and organizational abilities.
• Excellent written and verbal communication skills, with an ability to foster professional relationships.
• Proficiency with Microsoft Office and general office systems.
• Skilled in managing multiple priorities under deadlines.
• Analytical thinker with experience evaluating data and applying insights to strategy.

Why This Role Matters:

This position ensures that both business growth strategies and day-to-day operations work in harmony. The ideal candidate thrives in a dual-capacity role where client development, marketing creativity, and operational excellence intersect.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

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