Job Description

About Western Video Market

Western Video Market (WVM) is a leader in livestock video auctions with a long record of service, integrity, and reliable execution. Producers and buyers trust WVM because the company keeps its word. The next CEO will have the unique opportunity to protect these values while strengthening systems, consistency, and disciplined growth, making a significant impact in the livestock industry.

Role Summary

The CEO sets direction, leads people, and ensures strong operations. The role requires a leader who understands livestock markets, communicates with clarity, and follows through. The CEO will raise expectations, evaluate core systems, and build a unified culture across staff and field representatives.

Key Responsibilities

Strategic Leadership and Culture

• Protect WVM’s values of honesty, service, and follow-through
• Lead change in a steady and respectful way
• Align staff, representatives, and shareholders on goals and expectations
• Communicate direction with clarity and consistency

Operations and Systems

• Set clear roles, metrics, and performance standards
• Standardize processes across offices and representatives
• Review current systems, update, and support full adoption
• Build consistency in daily execution

Team and Communication

• Lead with steadiness and direct communication
• Establish a precise rhythm for meetings and updates
• Build a one-team culture across staff and representatives
• Reinforce ownership, accountability, and timely action

Market Presence and External Relationships

• Represent WVM at auctions, producer visits, and industry events
• Maintain trusted relationships and build new ones when needed
• Serve as a credible voice in government and industry discussions
• Strengthen WVM’s visibility and presence

Financial and Governance

• Partner with the Board and COO on planning and execution
• Maintain fiscal discipline and long-term stability
• Strengthen reporting, budgeting, and forecasting
• Support long-range planning and succession

Disciplined Growth

• Expand buyer and producer reach in aligned regions
• Recruit high-quality business representatives
• Evaluate growth opportunities that fit WVM’s purpose
• Protect service standards while pursuing growth

Supervision

• Directly supervises the Chief Operating Officer, Controller and Western Video Market Representatives
• Additional structure defined with the Board

Experience

• Leadership experience in livestock, agriculture, or related markets preferred.
• Proven record overseeing operations, people, and financial performance.
• Experience building industry relationships with producers, buyers, and partners.
• Background in strategic planning, execution, and organizational leadership.
• Comfortable leading communication efforts across internal and external stakeholders.
• Four-year degree preferred. Equivalent industry and leadership experience accepted.

Success Markers

Year One

• Trust grows across staff, representatives, and partners
• A consistent operating and communication rhythm is in place
• Rep onboarding and expectations are straightforward and followed

Year Three

• Strong, unified culture with clear standards
• Expanded buyer and producer reach
• Reliable, tech-supported operations
• Stable financial footing through market cycles
• Leadership depth and succession plans in place

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