Job Description

Job Title: Digital Media Engagement Specialist

Location: Hybrid; West Chester, PA, USA

Overview:
A leading medical communications organization is seeking a strategic and results-driven Digital Media Engagement Specialist to join its team. This role is ideal for a creative and analytical professional with a strong background in digital media and a passion for healthcare communications.

Key Responsibilities:

• Develop and implement digital engagement strategies across various platforms to meet client goals.
• Collaborate with internal teams and clients to produce compelling content for healthcare professionals and medical audiences.
• Analyze digital campaign performance using analytics tools and provide actionable insights.
• Manage social media channels, email marketing campaigns, and digital advertising efforts.
• Stay informed on industry trends and emerging technologies to enhance engagement strategies.
• Participate in client meetings and contribute strategic recommendations backed by data.

Qualifications:

• Minimum of 3 years of experience in digital media, marketing, or medical communications, preferably in an agency or publishing setting.
• Strong analytical skills with experience interpreting data to inform strategy.
• Proficiency in digital platforms including social media, email marketing, and web analytics.
• Excellent communication and project management abilities.
• Experience working with healthcare or pharmaceutical clients is a plus.
• Familiarity with tools such as Google Analytics, HubSpot, or similar platforms.
• Understanding of SEO/SEM best practices.
• Ability to thrive in both independent and collaborative work environments.
  

Desired Skills and Experience

Job Title: Digital Media Engagement Specialist
Location: Hybrid; West Chester, PA, USA

Overview:

A leading medical communications organization is seeking a strategic and results-driven Digital Media Engagement Specialist to join its team. This role is ideal for a creative and analytical professional with a strong background in digital media and a passion for healthcare communications.

Key Responsibilities:

-Develop and implement digital engagement strategies across various platforms to meet client goals.
-Collaborate with internal teams and clients to produce compelling content for healthcare professionals and medical audiences.
-Analyze digital campaign performance using analytics tools and provide actionable insights.
-Manage social media channels, email marketing campaigns, and digital advertising efforts.
-Stay informed on industry trends and emerging technologies to enhance engagement strategies.
-Participate in client meetings and contribute strategic recommendations backed by data.

Qualifications:

-Minimum of 3 years of experience in digital media, marketing, or medical communications, preferably in an agency or publishing setting.
-Strong analytical skills with experience interpreting data to inform strategy.
-Proficiency in digital platforms including social media, email marketing, and web analytics.
-Excellent communication and project management abilities.
-Experience working with healthcare or pharmaceutical clients is a plus.
-Familiarity with tools such as Google Analytics, HubSpot, or similar platforms.
-Understanding of SEO/SEM best practices.
-Ability to thrive in both independent and collaborative work environments.

Job Tags

Similar Jobs