Job Description

Title: External Communications Manager - Residential

Work Location: Parsippany NJ, 07054

Duration: 6+ Months

Job Type: Temporary Assignment

Work Type: Hybrid

Pay Rate: $55.00-$55.00/hr

Overview :

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. Our client is a top manufacturer of roofing and waterproofing solutions in North America, operating 30 locations throughout the U.S. They offer a range of products for both commercial and residential roofing, along with pavement coatings.

Job Description:

Summary

• As External Communications Manager for the Residential, you will play a pivotal part in fostering meaningful connections between our business and external stakeholders.
• Reporting to the Vice President of Residential Marketing, you will partner with teams across the business to develop audience-focused content for activation across external communications channels in support of the Residential portfolio and objectives.
• With a proven ability to drive results through collaboration and a passion for fostering relationships that benefit both the business and customers, you will create and implement engaging, educational content for Residential audiences. Your core areas of focus will include strategy and content for social media, the corporate blog and earned media, and direct customer communications support for the client's Residential.

Essential Duties

Specific responsibilities include, but are not limited to:

• Gain a deep understanding of the Residential business and its products, its core audiences including Contractors, Distributors, Retailers and Homeowners, the industry landscape and corporate positioning and translate that into compelling content that reinforces client's leadership in the space.
• Serve as the primary representative for External Communications in all Residential marketing planning meetings to understand business priorities and timelines, and make recommendations on where External Communications will support each initiative across channels, with support from Residential Integrated Marketing Manager (IMM) and Ext. Comms Centers of Excellence (COE)
• Partner with the External Communications Center of Excellence (COE) on earned media strategy and execution for the Residential, including the development of integrated communications plans to highlight product and plant announcements, customer and project profiles, and thought leadership. Develop press releases, talking points, web and social media copy for announcements, and other key external communications as needed.
• Lead social media and blog content strategy and development for the Residential, determining how to best support business and audience needs on owned channels. Lead content ideation/story mining and content development for Residential products and services, partnering with Creative Services to incorporate content requests into briefs and leveraging external partners as needed to develop compelling content that is aligned to campaign guidelines and approved claims, as well as channel best practices, with guidance from COE..
• Manage the end-to-end editorial workflow for all Residential content for the blog in collaboration with stakeholders and partners, from ideation and SEO strategy to assignment and article development—ensuring content moves through the workflow process, has the necessary approvals, is optimized and ready for publishing. Ensure content assignments come in, are published, and retired (when applicable) on schedule.
• Partner with the External Communications COE to integrate Residential content plans into the respective editorial calendars for earned, social media and blog channels.
• Collaborate with the COE to drive both reactive and proactive social media engagement with current and potential Residential followers. Ensure the shared social care response database is up-to-date for all Residential topics and serve as the point of escalation when needed.
• Leverage monthly/quarterly reporting and real-time access to dashboards to continuously assess earned media, social and blog performance and share of voice for the Residential business to identify opportunities for improvement.
• Provide External Communications counsel, collaboration and templates to our top-tier Residential customers, supporting and amplifying their efforts to increase external visibility of their business success and social impact within their communities, with support from the Communications Suite team.

Under This Roof, We Require

• Bachelor’s degree in Communications, Marketing, or a related field.
• 5+ years of related experience.
• Excellent organizational and project management skills: proven capability to manage everything from strategy to the small details needed to execute the programs
• Strong writing and editing skills, and ability to effectively partner across multiple stakeholders, external and internal writers and designers to shepherd content to final, approved state.
• Ability to move with intention around work and drive consensus across a diverse, cross-functional organization.
• Knowledge of and ability to leverage data analytics to inform decisions and drive continuous improvement.
• Ability to travel as needed

Under This Roof, We Also Value

• Confident written and verbal communicator across multiple stakeholder groups and levels
• Willingness to challenge the status quo and identify new opportunities to explore.
• Knowledge of media relations and proven ability to secure coverage in support of business objectives.
• Understanding of social media platforms and community management, including experience with enterprise tools for social media engagement, reporting and listening.
• Experience with blog/SEO best practices, content marketing platforms and workflow management.

TekWissen® Group is an equal opportunity employer supporting workforce diversity.

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