Job Description

Position Summary:

Bruegmann USA is seeking an experienced and results-oriented Head of Marketing to lead and execute the company’s global marketing strategy. This is a key leadership role responsible for driving brand visibility, go-to-market execution, and demand generation initiatives aligned with our strategic growth objectives.

The ideal candidate is a commercially minded marketing leader with a proven track record in B2B marketing, particularly within fast-paced, lean environments. This individual will bring strategic thinking, cross-functional collaboration, and hands-on leadership to Bruegmann’s expanding U.S. operations.

Key Responsibilities:

Strategic Leadership

• Develop and lead the global marketing strategy in alignment with business objectives.
• Translate corporate goals into actionable campaigns, programs, and content.
• Serve as the senior marketing representative in executive meetings and strategic planning sessions.

Brand & Positioning

• Manage brand architecture and ensure consistency across all marketing channels.
• Collaborate with external brand consultants to refine messaging and positioning.
• Oversee brand representation across digital, print, trade shows, and customer touchpoints.

Digital & Content Marketing

• Lead the digital marketing strategy including website, SEO, email, and paid media.
• Oversee the development of product collateral, case studies, videos, and other marketing content.
• Manage internal and freelance content resources as needed.

Sales Enablement & Support

• Lead Sales Enablement function globally, including training, onboarding, tools, and feedback mechanisms.
• Partner with Sales and Product Management to ensure value propositions and messaging are aligned for product launches.

Events & Campaign Management

• Oversee the planning and execution of regional and global trade shows, either through internal hires or external vendors.
• Manage integrated marketing campaigns in support of product launches and customer programs.

Qualifications:

• 8+ years of experience in B2B marketing, with exposure to sales and go-to-market strategy
• Demonstrated ability to lead marketing functions in a lean, fast-paced environment
• Strong proficiency in digital tools and platforms (e.g., Salesforce, Pardot)
• Hands-on experience in content creation, brand management, and sales enablement
• Excellent project management and cross-functional collaboration skills
• Industry experience in food retail, consumer packaged goods (CPG), fixtures, or related sectors is highly preferred

About Bruegmann:

Bruegmann USA is a global leader in retail fixture solutions, dedicated to enhancing product visibility and customer experience at the point of sale. With innovation and quality at the core of everything we do, our mission is to deliver impactful retail solutions for some of the world’s most recognizable brands.

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