Job description:
About Us
We are a leading tire company committed to delivering high-performance, reliable, and
innovative tire solutions for consumers, commercial fleets, and specialty applications.
As we continue to grow our digital presence, we are seeking a data-driven and creative
PPC & SEO Specialist to help us improve visibility, drive qualified traffic, and increase
revenue across our digital channels.
Position Overview
The PPC & SEO Specialist will be responsible for planning, executing, and optimizing
paid search campaigns while simultaneously managing search engine optimization
initiatives to maximize organic growth. This role requires strong analytical skills, hands-
on experience with ad platforms, and a deep understanding of search engine best
practices. Experience in automotive, tire, or e-commerce industries is a plus.
Key Responsibilities
Paid Search (PPC)
Plan, create, and manage campaigns across Google Ads, Bing Ads, and other paid platforms.
Perform keyword research, audience targeting, and competitive analysis.
Optimize campaigns for conversions, ROAS, quality score, and CPC efficiency.
Create compelling ad copy aligned with brand tone and product offerings.
Monitor daily budget pacing, bids, performance trends, and reporting.
Conduct A/B tests on ads, landing pages, and targeting strategies.
Collaborate with sales and product teams to promote key tire lines or seasonal campaigns.
Search Engine Optimization (SEO)
Conduct ongoing keyword research to identify opportunities for organic growth.
Optimize website content, metadata, internal linking, and landing pages.
Support creation of high-value content including product guides, tire education articles, and service pages.
Perform technical SEO audits and coordinate fixes with developers.
Monitor domain authority, backlink profile, indexing issues, and site health.
Track rankings, search visibility, traffic patterns, and keyword performance.
Ensure all SEO efforts support brand awareness and e-commerce or lead- generation objectives.
Analytics & Reporting
Build dashboards and performance reports using Google Analytics, Google Ads, and other tools.
Analyze conversion funnels, customer behavior, and ROI trends.
Provide monthly insights and recommendations to leadership.
Continuously improve digital strategy based on data and industry trends.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field
(preferred).
2–3+ years of hands-on experience in PPC and SEO management.
Proficiency with Google Ads, Bing Ads, Google Analytics, Google Search
Console, and keyword research tools (SEMrush, Ahrefs, Moz).
Strong understanding of on-page, off-page, and technical SEO.
Experience with e-commerce or automotive/tire industry preferred but not required.
Strong copywriting and communication skills.
Highly analytical mindset with attention to detail.
Ability to work independently and collaborate with cross-functional teams.
Job Type: Full-time
Benefits:
Work Location: In person
...audit preparation. Research and resolve discrepancies in tenant receivables. Assist with budgeting and cash flow analysis as needed. Administrative & Office Support: ~ Provide front desk coverage during lunch hours and serve as backup for receptionist duties...
...This is a rare opportunity to take over a well-established territoryfrom approximately Newburgh to Albany with an existing customer base and tremendous upside for growth. If youre a proven sales professional who enjoys autonomy, relationship-building, and the...
...patients and residents. Join Diversicare Healthcare Services today! As the Business Office Manager, your primary responsibilities will include: - Accurately recording cash receipts in the relevant accounts. - Maintaining crucial billing and financial data for...
...Arconic is currently in search of an Entry-Level Database Administrator to join our Rolled Products North America (RPNA) Team in... ...gaps/risks. Basic Qualifications Bachelors degree in Computer Science, Information Technology, Cyber Security or a related field...
...Junior Graphic Designer located in Cresskill, NJ. We're looking for a creative and detail-oriented individual to join our team as an entry-level Graphic Designer & 3D Artist. This hybrid role involves working across both 2D and 3D visual mediumssupporting branding,...