Job Description

SUMMARY

Lead data-driven, omnichannel marketing initiatives from planning through delivery. Act as the primary point of contact for internal partners and stakeholders, translate complex analytics into clear actions, and orchestrate cross-functional teams and vendors to deliver measurable business impact. This role blends strategic thinking with hands-on campaign execution, audience insights, and rigorous performance measurement.

RESPONSIBILITIES

• Serve as the main contact for stakeholders; earn trust with senior leadership as the subject-matter expert in omnichannel strategy, campaign performance, and investment measurement.
• Shape experience plans with campaign development leads—refining content strategy, pillars, messaging, and segmentation to align with objectives and customer needs.
• Maintain a deep understanding of customer segments by partnering with market research and customer experience teams to strengthen insights over time.
• Own the campaign blueprint—designing end-to-end campaigns informed by data and analytics; align closely with experience and CX partners to iterate effectively.
• Recommend channel mix and partner investments using reach/affinity, content fit, historical engagement, and ROI insights across paid search, social, programmatic, SEO, TV, and point-of-care.
• Define measurement plans for each campaign and tactic; partner with operations to ensure data collection and readiness against those plans.
• Build test-and-learn roadmaps; track results against goals and optimize variables such as channel selection, creative, frequency, and audience segmentation.
• Coordinate tagging and data-enablement needs with technical SMEs to ensure accurate tracking and attribution.
• Collaborate with investment analytics to quantify business outcomes and communicate results with clarity.

QUALIFICATIONS

• 7–10 years in marketing, analytics, market research, or related fields within healthcare or highly regulated industries (preferred).
• Demonstrated expertise in omnichannel campaign management and optimization across paid search, paid social, programmatic display, SEO, TV/OTT, and point-of-care.
• Proven ability to translate strategy into tactical plans that leverage the right channels for defined audiences.
• Hands-on experience building measurement plans and analyzing performance data to recommend campaign adjustments.
• Collaborative, adaptable problem-solver with strong prioritization and decision-making skills; naturally curious and data-driven.
• Strong understanding of digital marketing dynamics in healthcare and awareness of best practices beyond the industry.
• Bonus: Experience working in Agile/Scrum environments; familiarity with APLD/HCP promotion datasets; knowledge of media consumption data (display, search, print, OTT, TV); proficiency with visualization tools (e.g., Tableau, Looker Studio, Data Studio).

Job Tags

Similar Jobs