Job Description

Our retail client is looking for a Sr. Media Manager with 8+ years experience in media and an emphasis on digital channel (paid social, Digital Video, email, search).

• Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform

• Serves as key day-to-day liaison with paid media agency

• Sharing/Collaboration with Domestic and Global partners on plans & learnings

Build Media and Digital Expertise

• Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display

• Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan

• Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions.

• Meets with existing and prospective media vendors to evaluate future media opportunities

• Oversees holistic budget to be executed by team

• Responsible for sharing integrated media plans to key stakeholders

• Manages upfront investment, paid ipartnerships, and key vendor relationships

• Oversees holistic digital strategy driving in-store sales

• Oversees grand openings, local, and multi-cultural plans

• Partners with consumer insights and agency partners to execute cross-channel measurement studies

• Represent paid media strategy for annual and ad hoc planning processes

• Continuously monitors campaign & provides optimizations

• Leads quarterly look-backs & establishes best practices

Requirements:

• Bachelor’s Degree or similar marketing experience

• A minimum of 7+years of experience in media

• Experience across media channels, with a strong emphasis on digital channels (paid social, Digital Video, email, search).

• Strong experience optimizing media channels and establishing testing approaches and analytics experience

• Effective verbal and written communication on all levels and both internally and externally

• Experience working with outside agencies and vendors

• Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements

• Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously

• Excellent working knowledge of Excel and PowerPoint

• Strong analytical experience and proven critical thinking

• Knowledge of retail business a plus

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