Job Description

WE ARE CROSSMEDIA

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.

In the US, we have offices in New York and Philadelphia and team members across 25+ states. Our client roster includes US Bank, Newell Brands, Invesco, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno and more.

This role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home.

THE ROLE

We’re looking for a bright cross-channel Media Supervisor to join our Planning & Business Leadership Team. The job covers media planning and buying from A to Z – target analysis, plan development, client management, program execution & optimization and championing integration and strategy.

Crossmedia’s Supervisors are strong educators, taking opportunities to mentor their team on best practices and guiding most directly through campaign planning, but with an eye to excellence alongside the Investment teams in launch, execution, and reporting. As a natural problem solver, Supervisors exhibit resourcefulness daily, are always ahead of the game, expect client questions, develop timelines, and plan for weeks beyond. This role requires exemplary communication and interpersonal skills.

Please note this role requires a candidate to work onsite in our NY office. We offer a hybrid work setting with employees working both onsite and from home

Reliable, ethical & operates in the best interest of Crossmedia & clients

• Development and ownership of all media strategy elements in partnership with Director, leveraging in-depth understanding of cross-channel media planning, the intricacies of online and offline media activation, and foundational media principles to tell a cohesive and strategic story
• Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy etc.
• A motivated leader with excellent time management and organizational skills.
• Collaborates with Investment, Analytics, and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendation
• In depth experience with tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI; questions data and usage rigorously and is able to weave together a story based on data and insights
• Oversees campaign timelines and ensures that the execution team meets expectations.
• Coordinates competitive analysis with the analytics team, dialing up insights and presenting the final product.
• Ensures the team clearly understands activation and in-depth knowledge of tactical media plans, and is accountable for maintaining holistic media plan accuracy
• Effective and efficient team guidance –meeting project timelines and managing client expectations.
• Manages up’ as well as down-level, setting expectations with their director and delivering tasks to their team.
• Serves as the key point of contact for clients related to strategic plan details, timelines, and deliverable expectations.
• Proactively encourages media + creative integration through cross-agency presentations and timelines

Focuses on a quality product, adhering to Crossmedia high standards

• Oversees strategic media plan presentation and communication of that plan to the Investment team.
• Co-ownership with Director of holistic plan narrative building and storytelling, ensuring pull through into all tactical plan details
• Actively encourages usage of media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
• Displays a deep understanding of industry trends, media partner, and platforms.
• Has strong analytical skills and can report back on media plan delivery – giving thoughtful and actionable insights and communicating effectively back to clients.

Personal efforts generate satisfaction – clients, team, company

• Client(s) feels a sense of partnership
• Displays a high level of personal dedication and motivation.
• Positively contributes to Crossmedia culture.
• Participates in training to enhance their professional growth.
• Mentors Planner/Buyers; responsible for ongoing feedback to guide team growth.

REQUIREMENTS:

• 4+ years of experience in media planning
• A thorough knowledge of all media channels
• Excellent communication and interpersonal skills
• Detail-oriented, organized, able to multitask, and work well under pressure
• Experience working with data and analytics team, evaluating campaign performance, building insights, etc.
• Familiarity with syndicated consumer research surveys (MRI, Simmons, YouGov, etc.)
• Highly effective project manager: You have solid organizational skills including attention to detail and multi-tasking agility.
• Strong listening skills and believes good thinking can come from anyone and any place. A team player willing to compromise their point of view in support of others..

Compensation:

Salary range $75,000 - $95,000, commensurate with experience. Compensation reflects the applicant’s skills, qualifications, certifications, industry tenure, and alignment with the role requirements.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Work from anywhere flexibility (depending on role), including hybrid/remote office options to empower you to work your way.
• Open PTO policy and paid sabbaticals at significant milestone anniversaries
• Healthcare and Wellness options and agency-wide physical & mental health support
• 401(k) with company match, student loan relief program and financial counseling support
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan
• Tuition reimbursement
• And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices at every level. Almost one-third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgment and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

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