Product Marketing Manager Job at Sobha Realty, Plano, TX

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  • Sobha Realty
  • Plano, TX

Job Description

We are looking for a results-driven Marketing Manager with strong experience in real estate or property development to lead and execute marketing strategies that drive brand visibility, lead generation, and sales performance.

Responsibilities

Research our market's consumer preferences then target and segment our customers effectively based on this research

Create product marketing content that clearly and effectively communicates our value-proposition

Develop and execute integrated marketing strategies for residential projects

Plan and manage project launches, campaigns, and on-ground activations

Oversee digital marketing initiatives including performance marketing, social media, SEO/SEM, and CRM

Work closely with sales teams to align marketing efforts with sales targets and lead quality

Handle branding, communication, and collateral (brochures, hoardings, site branding, presentations)

Track and analyze campaign performance, ROI, and market trends

Manage marketing budgets and timelines efficiently

Oversee product launches, feature releases, and product positioning

Experience/Qualification

Bachelors/Master's degree

5+ years of marketing experience, mandatory exposure to real estate or property development

Strong understanding of real estate buyer journeys and lead funnels

Proven experience in digital marketing, project marketing, and brand building

Excellent communication, planning, and stakeholder management skills

Ability to manage multiple projects in a fast-paced environment

Hands-on, strategic, and data-driven mindset

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