Senior Manager Analytics Job at EPITEC, Englewood Cliffs, NJ

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  • EPITEC
  • Englewood Cliffs, NJ

Job Description

We're Hiring: Senior Analytics Manager

Location : Hybrid – 4 days in office (Englewood Cliffs, NJ), 1 day remote

Schedule : Full-time

Are you passionate about turning data into actionable insights? Do you thrive in fast-paced environments and love working across paid media, performance marketing, and executive reporting? We’re looking for a Senior Analytics Manager to lead our paid media analytics and reporting strategy.

Top Skills

  • Deep expertise in MMM (Marketing Mix Modeling) & MTA (Multi-Touch Attribution)
  • Proven ability to develop insights-led executive/leadership reports
  • Strong understanding of Paid Media across full funnel, retail, and performance marketing

Key Responsibilities

  • Define and manage paid media analytics, insights, and reporting to support marketing strategies
  • Lead development of executive-friendly reports across digital media and performance marketing
  • Deliver actionable insights across awareness, consideration, and conversion stages
  • Automate and streamline reporting processes and visualizations
  • Drive sophisticated analyses (SOV, Market Share, Paid Media Conversion, MMM/MTA)
  • Build and maintain measurement frameworks for ROI and traffic/revenue metrics
  • Collaborate with Paid Media teams and AORs to align on goals and investment impact
  • Partner with Analytics and Big Data teams on tagging strategies and KPI tracking
  • Lead MMM/MTA reporting and optimization efforts across SEA business

Qualifications

  • 8+ years in media analytics (paid search, social, display, affiliate, ecommerce/CPG)
  • Hands-on experience with MMM/MTA implementation and optimization
  • Bachelor’s degree or higher in Marketing or related field
  • Strong problem-solving mindset and data storytelling skills
  • Collaborative, proactive, and results-driven attitude

Job Tags

Full time, Work at office, Remote work,

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