Privacy policy

STUNNING AFRICAN DRESSES LTD

Website: https://stunningafricandresses.com
Email: enquiries@stunningafricandresses.com
Effective Date: 12 October 2026
Last Updated: 12 October 2026

1. INTRODUCTION

Welcome to Stunning African Dresses Ltd.

At Stunning African Dresses Ltd, we value your privacy and are committed to protecting your personal information.

We are a UK-based online fashion retailer specialising in elegant African-inspired clothing, traditional attire, occasion wear and contemporary fashion.

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit our website, place an order, contact us or use our services.

We comply with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable electronic marketing and privacy regulations.

2. WHO WE ARE

Legal Business Name: Stunning African Dresses Ltd
Trading Name: Stunning African Dresses
Website: https://stunningafricandresses.com
Email: enquiries@stunningafricandresses.com
Business Type: Online Fashion Retailer
Country: United Kingdom

Stunning African Dresses Ltd operates exclusively online and does not have a physical retail shop.

Stunning African Dresses Ltd is the data controller responsible for determining how and why personal information is processed through our website and business activities.

3. INFORMATION WE COLLECT

We may collect the following information when you interact with our website.

Personal Information

Full name
Email address
Telephone number
Billing address
Shipping and delivery address

Order and Payment Information

Products purchased
Order history
Payment transaction details
Delivery information
Returns and refund requests

Technical Information

IP address
Browser type
Device information
Website browsing activity
Cookies and similar technologies

Marketing Information

Email subscription preferences
Marketing consent records
Customer enquiries and feedback
Interactions with our promotional campaigns

We only collect information reasonably necessary to operate our business and provide our services.

4. HOW WE USE YOUR INFORMATION

We use your personal information to:

Process and fulfil customer orders.
Arrange shipping and delivery.
Provide customer support.
Communicate about purchases, returns and refunds.
Process payments securely.
Improve our website and shopping experience.
Prevent fraud and unauthorised transactions.
Comply with legal, accounting and tax obligations.
Send promotional offers and fashion updates where legally permitted.
Maintain the security and functionality of our website.

We do not sell customers' personal information.

5. LEGAL BASIS FOR PROCESSING YOUR INFORMATION

Under the UK GDPR, we process personal information using the following lawful bases where applicable.

Contractual Necessity: To process orders, fulfil purchases and deliver products.

Legal Obligation: To comply with applicable tax, accounting, consumer protection and other legal requirements.

Legitimate Interests: To improve our services, protect our business, prevent fraud and maintain website security, provided these interests do not override your rights.

Consent: Where required, for marketing communications, non-essential cookies and other optional activities.

You may withdraw consent at any time where consent is the lawful basis for processing.

6. PAYMENT INFORMATION AND SECURITY

Payments made through our website may be processed by trusted third-party payment providers.

These providers are responsible for processing payment information in accordance with their security standards and applicable data protection requirements.

We do not intentionally store complete payment card details on our own systems.

We take reasonable steps to ensure that customer transactions are processed securely.

7. COOKIES AND WEBSITE TRACKING

Our website may use cookies and similar technologies to improve your browsing and shopping experience.

Cookies may be used to:

Enable essential website functions.
Maintain shopping basket functionality.
Remember website preferences.
Analyse website traffic.
Improve website performance.
Support advertising and marketing activities where applicable.

Strictly necessary cookies may be used without consent where legally permitted.

Where required by law, we will request your consent before using non-essential cookies or tracking technologies.

You may manage your cookie preferences through available website controls or your browser settings.

8. SHARING YOUR PERSONAL INFORMATION

We may share necessary personal information with trusted third-party service providers, including:

Payment processing companies.
Delivery and courier services.
Website hosting providers.
Ecommerce technology providers.
Email and marketing service providers.
IT and website security providers.
Professional advisers and regulatory authorities where required by law.

We only share information where there is an appropriate legal basis and a legitimate business purpose.

We do not sell or rent customer personal information to unrelated third parties.

9. INTERNATIONAL DATA TRANSFERS

Some third-party service providers may process personal information outside the United Kingdom.

Where international transfers occur, we will ensure that appropriate safeguards are in place as required by applicable UK data protection legislation.

These may include UK adequacy regulations, approved contractual safeguards or other legally permitted mechanisms.

10. DATA RETENTION

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected.

This may include:

Processing and maintaining customer orders.
Managing returns and refunds.
Resolving customer complaints.
Meeting accounting and tax obligations.
Complying with applicable legal requirements.

Certain transaction and financial records may need to be retained for several years under applicable legislation.

When personal information is no longer required, we will securely delete or anonymise it where appropriate.

11. YOUR DATA PROTECTION RIGHTS

Under UK data protection legislation, you may have the following rights:

Right of Access: Request a copy of personal information we hold about you.

Right to Rectification: Request correction of inaccurate or incomplete information.

Right to Erasure: Request deletion of your personal information in certain circumstances.

Right to Restrict Processing: Request that we limit how your information is used.

Right to Object: Object to certain processing activities, including direct marketing.

Right to Data Portability: Request transfer of certain personal information in a commonly used format.

Right to Withdraw Consent: Withdraw consent where our processing relies on consent.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please email enquiries@stunningafricandresses.com.

We will normally respond to valid requests within one month, subject to applicable legal provisions.

12. EMAIL MARKETING AND PROMOTIONS

With your consent, or where otherwise permitted by law, we may send marketing communications about:

New fashion collections.
African-inspired clothing.
Special promotions and discounts.
Seasonal fashion trends.
Exclusive offers.
New products and services.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our emails or by contacting us directly.

We respect your marketing preferences and will comply with applicable electronic marketing regulations.

13. SOCIAL MEDIA

Stunning African Dresses Ltd may interact with customers through social media platforms such as Facebook, Instagram, TikTok and Pinterest.

When you contact us through these platforms, we may use the information you provide to respond to your enquiries or assist with orders.

Social media platforms operate under their own privacy policies.

We encourage customers to review the privacy policies of the platforms they use.

14. CHILDREN'S PRIVACY

Our website is intended for general retail customers and is not directed at children under the age of 13.

We do not knowingly collect personal information directly from children under 13 without an appropriate lawful basis and, where required, parental consent.

If we discover that personal information has been collected inappropriately, we will take reasonable steps to address the situation.

15. DATA SECURITY

We take reasonable technical and organisational measures to protect personal information against:

Unauthorised access.
Accidental loss.
Misuse.
Alteration.
Unlawful disclosure.

These measures may include secure website connections, controlled access to customer information and reputable third-party service providers.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

16. THIRD-PARTY LINKS

Our website may contain links to third-party websites, payment providers and social media platforms.

We are not responsible for the privacy practices or content of independently operated websites.

We encourage customers to review the privacy policies of third-party websites before providing personal information.

17. CHANGES TO THIS PRIVACY POLICY

Stunning African Dresses Ltd reserves the right to update this Privacy Policy when necessary to reflect changes in our services, business operations or applicable legislation.

Any updates will be published on this page with a revised date.

Where required by law, we will provide additional notice or obtain consent for relevant changes.